Top healthcare candidates have many options when it comes to employers and can easily research the experiences of employees in your organization on various career sites. In fact, a survey conducted by LinkedIn found that 75 percent of job seekers consider an employer’s brand before applying for a job. What’s more, a study conducted by Healthcare Recruiters International found that over 90 percent of candidates think employer branding is an essential recruiting resource. Prospective healthcare employees are similar to patients in that both select the healthcare provider they feel most comfortable with. Your employer brand strategy should help make a candidate’s choice easier and provide assurance that he or she has chosen the right workplace. Our panel will discuss strategies to ensure you have an impactful employer brand.

Key takeaways include:
• Developing a solid employer brand
• Managing candidate experience
• Attracting diverse talent